CCEP reveals zero sugar Monster Extremely Watermelon power drink | Product Information


Monster Ultra zero sugar watermelon

Coca-Cola Europacific Companions (CCEP) is kicking off the brand new yr with the launch of Monster Extremely Watermelon and a snowsport-themed promotion.

Rolling out from the start of February, the drink is on the market in each plain 500ml (rrp £1.49) and £1.39 price-marked 500ml on-the-go cans, in addition to four-can multipacks (rrp £4.59), to capitalise on the continued recognition of the home-based power drink events.

To assist the Monster Extremely vary all through quarter one, CCEP is providing Extremely followers the possibility to win a “money-can’t-buy” snowsport expertise with a brand new promotion. The winner will take pleasure in three days of snowboarding or snowboarding in Crans-Montana, Switzerland, with lodging, raise go and gear rental, and unique Monster Power hospitality perks – in addition to a meet-and-greet with some high-profile athletes.

Retailers can drive pleasure in-store with high-impact snowsport-themed POS supplies, obtainable by the CCEP commerce web site. 

The agency claims that Monster Extremely is the No.1 zero sugar power drinks vary in GB and is in 57% development (Nielsen (Whole Protection) Worth MAT complete GB to 11.09.21). Now value £1.4bn in GB (ibid), the power drinks sector has benefited from Monster’s document £103m worth development during the last yr, which CCEP claims is 25% greater than the closest branded competitor (ibid) and delivering essentially the most worth development to total comfortable drinks development (ibid).

Martin Attock, vp of business growth at Coca-Cola Europacific Companions GB, stated: “Two thirds of CCEP’s quantity gross sales now come from low and no sugar variants – that’s 40% greater than 10 years in the past [2020 This is Forward Status Summary data period FY 2020 – 67%]. The 7-strong Monster Extremely vary is taking part in a giant half in our low sugar success story and continues to develop at a charge of greater than 57% [Nielsen (Total Coverage) Value MAT total GB to 19.06.21].

“We all know there’s massive demand available in the market for brand spanking new and thrilling flavours, particularly within the low-calorie power drinks phase. Nevertheless it’s essential to notice that we’ll proceed to supply alternative throughout the entire Monster portfolio – and we suggest that our prospects do the identical. That’s why we’ve additionally invested in our core vary lately, with the launch of a refreshed Monster Assault, which has a full-on flavour and a great-looking camo print can for max affect on-shelf.

“We’re assured that our newest launches will enchantment to new and present power drinkers for quite a lot of events, and can drive sustained development for the Monster model all through this yr.”  



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