Monster Beverage Corp’s Monster Hydro Tremendous Sport re-signs Tiger Woods


Monster Beverage Corp’s Monster Vitality division has renewed its sponsorship association with defending Masters golf event champion Tiger Woods.

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What’s the impression of China’s Zero-COVID lockdowns on financial exercise, shopper items and the foodservice trade?

Whereas wanting to guard the nation from being overwhelmed by Omicron, China’s adherence to a Zero-COVID coverage is leading to a big financial downturn. COVID outbreaks in Shanghai, Beijing and lots of different Chinese language cities will impression 2022’s financial progress as customers and companies expertise rolling lockdowns, resulting in a slowdown in home and worldwide provide chains.

China’s Zero-COVID coverage is having a demonstrable impression on consumer-facing industries. Entry GlobalData’s new whitepaper, China in 2022: the impression of China’s Zero-COVID lockdowns on financial exercise, shopper items and the foodservice trade, to look at the present scenario in Shanghai and different cities in China, to raised perceive the worst-affected trade sectors, foodservice particularly, and to discover potential progress alternatives as China recovers.

The white paper covers:

  • Which multinational corporations have been affected?
  • What’s the impact of lockdowns on foodservice?
  • What’s the impact of lockdowns on Chinese language ports?
  • Highlight on Shanghai: what’s the scenario there?
  • How have Chinese language customers reacted?
  • How may the Chinese language authorities react?
  • What are the potential progress alternatives?

by GlobalData

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The corporate mentioned this week that the settlement, beneath its Monster Hydro Tremendous Sport model, will see Woods proceed as a part of the model’s staff. Whereas Woods has been utilizing a Monster Vitality-sponsored golf bag since 2016, his function has been expanded this yr to additionally characterize Monster Hydro Tremendous Sport.

Monetary particulars behind the transfer weren’t disclosed.

“Monster Hydro Tremendous Sport and the complete Monster Vitality household are honoured to have Tiger Woods proceed on as part of our staff,” mentioned the CMO of the Monster Vitality unit, Dan McHugh. “Tiger has had an exceptional profession and we’re excited for his continued success with Monster Vitality.”

This yr’s Masters, on the Augusta Nationwide Golf Membership in Georgia, began yesterday and runs over the weekend.

Monster Hydro Tremendous Sport comprises “practical elements” corresponding to BCAAs, sodium, potassium, calcium, magnesium and extra caffeine. Every bottle comprises 70 energy and the drink obtainable in two flavours – Pink Dawg and Blue Streak.

Earlier this week, Monster Beverage Corp reported a near-7% enhance in gross sales from the primary 9 months of this yr. The efficiency represented a report quarterly-high for the corporate, which is part-owned by The Coca-Cola Co.

What does the return of huge mushy drinks manufacturers imply for well being & wellness? – Click on right here for a just-drinks remark

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Free Whitepaper


What’s the impression of China’s Zero-COVID lockdowns on financial exercise, shopper items and the foodservice trade?

Whereas wanting to guard the nation from being overwhelmed by Omicron, China’s adherence to a Zero-COVID coverage is leading to a big financial downturn. COVID outbreaks in Shanghai, Beijing and lots of different Chinese language cities will impression 2022’s financial progress as customers and companies expertise rolling lockdowns, resulting in a slowdown in home and worldwide provide chains.

China’s Zero-COVID coverage is having a demonstrable impression on consumer-facing industries. Entry GlobalData’s new whitepaper, China in 2022: the impression of China’s Zero-COVID lockdowns on financial exercise, shopper items and the foodservice trade, to look at the present scenario in Shanghai and different cities in China, to raised perceive the worst-affected trade sectors, foodservice particularly, and to discover potential progress alternatives as China recovers.

The white paper covers:

  • Which multinational corporations have been affected?
  • What’s the impact of lockdowns on foodservice?
  • What’s the impact of lockdowns on Chinese language ports?
  • Highlight on Shanghai: what’s the scenario there?
  • How have Chinese language customers reacted?
  • How may the Chinese language authorities react?
  • What are the potential progress alternatives?

by GlobalData

Enter your particulars right here to obtain your free Whitepaper.

Thanks.Please test your e mail to obtain the Whitepaper.




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