PEAR Sports activities® Acquires Aaptiv to Advance Its Personalised Strategy to Health & Wellness Programming for Shoppers and Employers


PEAR + Aaptiv + Life Health

PEAR will proceed to drive innovation and interesting experiences to the Aaptiv product line whereas Life Health will use the ability of their industry-leading gear, international footprint and related health technique to extend person attain and enrich the product expertise.

In the present day PEAR Sports activities® introduced the acquisition of Aaptiv. Aaptiv is likely one of the hottest exercise apps available on the market, boasting practically 13 million downloads and greater than 36 million courses taken. Aaptiv is a pure match with PEAR’s customized, scientific method to health and wellness digital teaching. The Aaptiv model will proceed operations and can profit from the mixed strengths of PEAR and Life Health.

PEAR plans to additional the event of Aaptiv’s premium digital well being and wellness content material and fast-growing member neighborhood by two key initiatives. First, PEAR will strengthen the ability of Aaptiv’s choices by integrating PEAR® Coaching Intelligence®. This patented AI expertise creates hyper-personalized, precision digital health and well being plans utilizing a person’s biometric information, health stage, and targets.

Moreover, PEAR will additional its unique gross sales and advertising and marketing partnership with Life Health, the worldwide chief in business health gear, to broaden the notice of Aaptiv to shoppers and employers. Life Health is effectively positioned to develop the Aaptiv neighborhood by elevated funding, and the corporate plans to ship extra immersive content material and related health experiences to Aaptiv customers by integrating their gear experience.

Brian Pitstick, PEAR VP & GM, Related Health, mentioned, “This strategic mixture of {industry} leaders boosts our health neighborhood and empowers individuals to succeed in their well being targets. PEAR will proceed to drive innovation and interesting experiences to the Aaptiv product line whereas Life Health will use the ability of their industry-leading gear, international footprint and related health technique to extend person attain and enrich the product expertise.”

Demonstrating dedication and confidence on this strategic partnership, Life Health made a further fairness funding in PEAR to additional align pursuits and facilitate joint growth efforts. Mike Vanacora, Life Health Senior Director of Company Technique, added, “We’re excited to broaden our digital ecosystem with PEAR and Aaptiv. PEAR has been a strong associate in serving to us develop and provide related health experiences to our prospects. We see a powerful alternative to broaden the Life Health neighborhood by extending our partnership and embracing the improbable neighborhood Aaptiv has created.”

Zach Rabin, Aaptiv CEO, mentioned, “The chance to affix forces with PEAR and combine their state-of-the-art AI expertise to raised serve and develop Aaptiv’s enthusiastic health neighborhood is past thrilling. We stay up for working with the Life Health crew to broaden our go-to-market technique, create unparalleled related health experiences, and develop our superior Aaptiv neighborhood.”

The hybrid health mannequin, combining digital and in-person experiences, is right here to remain. This strategic acquisition and partnership is consultant of the rising demand for clever hybrid health options. Based on an article printed within the World Financial Discussion board in September 2020, international downloads of health and well being apps elevated by 46%. Along with a rising consciousness of well being and wellness on account of COVID-19, this development of on-line health coaching is driving the market globally. Moreover, a current Shortlister survey discovered that 57% of employers now place a better precedence on wellness as a enterprise goal; cell apps and cell entry are a precedence.

Aaptiv supplies a versatile person expertise that enables shoppers to work out when and the place they like. Sooner or later, this health journey will probably be extra exact and customized by PEAR Coaching Intelligence, and the Life Health presence within the residence, health club and studio will enable shoppers to simply cross over every atmosphere.

Phrases of this acquisition and partnership settlement weren’t disclosed.

About PEAR

PEAR Sports activities is perfecting the customized supply of digital well being, wellness and health packages. Our platform and options ship on-demand personalized teaching that creates nice experiences for patrons and enterprises. For extra info, go to http://www.pearsports.com.

About Aaptiv

Aaptiv Inc. is a digital well being firm that gives world-class content material and merchandise to assist members obtain their targets. Aaptiv’s members have entry to a number of thousand audio-based courses throughout over a dozen classes, together with operating, energy coaching, yoga, and sleep. Aaptiv’s courses have been taken over 35 million occasions because the firm’s launch. For extra info, go to http://www.aaptiv.com.

About Life Health

Life Health is the worldwide chief in business health gear and sport tables. The corporate manufactures and sells its energy and cardiovascular gear, billiards tables and equipment, and sport room furnishings by its household of manufacturers that features Life Health, Hammer Energy, Cybex, ICG®, SCIFIT and Brunswick Billiards. Its gear is distributed in 166 international locations. Life Health is headquartered close to Chicago, in Franklin Park, Illinois. For extra details about the Life Health household of manufacturers, go to http://www.lifefitness.com.

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