“Sustainable paint shouldn’t be solely about bio-based uncooked supplies”


You could have been honoured by “B Lab” with the title ‘Finest For The World 2019’ within the ‘Atmosphere’ class for the third yr in a row. Might you please clarify this recognition?

Marlies van Wijhe: We’re honoured to be “Finest For The World” for the third yr in a row. We’re acknowledged for having the best environmental impression by incomes a rating within the high 10 % on the B Affect Evaluation of all B Corp corporations. The imaginative and prescient of our firm is that pressing environmental and local weather issues demand us to do our work in a sustainable method.

As a producer of paint we consider that safety and color will likely be essential sooner or later as properly. We at Royal Van Wijhe Verf by no means thought-about sustainability as a pattern.  Being sustainable is a necessity and asks for steady innovation: for the world and for continuity of our firm for future generations.

To be honoured by B Lab it’s a must to set new and progressive objectives. What are these objectives for the following yr?

Wijhe: Our function is to cut back the usage of fossil fuels yearly by utilizing bio-based uncooked supplies in our merchandise. In our manufacturing course of we intention to cut back the volumes of hazardous waste by 10 % per yr. We invested in a brand new waste water therapy system to enhance the separation of paint residue from our waste water. Now we have the ambition to extend our B Corp rating yr by yr. We consider we are able to do quite a bit ourselves, however we all know we will likely be extra profitable with companions who’ve the identical function. We’d like all people within the worth chain.

Marlies van Wijhe

Marlies van Wijhe is CEO at Royal Van Wijhe Verf needs to develop paint that may be flushed down the sink with out harming the enviroment.

You talked about the discount of fossil uncooked supplies via the usage of bio-based raw-materials. How excessive is the share of bio-based uncooked supplies in your paints and coatings?

Wijhe: A number of years in the past we adopted a product technique that’s based mostly on the usage of bio-based uncooked supplies and superior efficiency of our merchandise in respect to sturdiness. We had been the primary paint producer who launched a bio-based wall paint in 2015. At the moment a variety of our merchandise comprise bio-based uncooked supplies. For instance our exterior lacquers have a bio-based content material of 40 to 60 %. And our wallpaints 20 to 40 %.

However sustainable paint shouldn’t be solely about bio-based uncooked supplies. Our developments are additionally targeted on discount of emissions of our merchandise and manufacturing processes. Over latest years we’ve got created a database with all of the CO2-footprint data of our merchandise. We now know precisely which uncooked supplies and which components of our manufacturing course of affect CO2 emissions and to what extent. We’re utilizing this information with the intention to consider and plan enhancements on the footprint of our merchandise. In bettering our manufacturing processes, we at all times contemplate the environmental penalties: we use LED-lighting, we promote the usage of electrical automobiles, we use a geothermal heating system to warmth our latest places of work and we separate our waste streams in to 25 devoted waste streams.

Because the starting of 2018 90 % of our quantity of wall paint is packed in buckets, totally fabricated from recycled plastic from shopper waste (post-consumer recyclate). We initiated the event of the 100 % post-consumer recyclate paint bucket along with the producer of plastic buckets and the PVC uncooked materials recycling firm. This profitable collaboration has resulted in a high-quality paint bucket that’s now adopted by a number of paint producers.

The place do you see the largest challenges for bio-based uncooked supplies utilized in paints and coatings?

Wijhe: Our progress in improvement of bio-based merchandise depends on the supply and pricing of recent uncooked supplies. That’s the reason we work along with universities and uncooked materials suppliers. With out these partnerships it’s onerous to enhance our merchandise as shortly as we do now. Now we have many product concepts for future developments. We hope to understand these concepts once they change into technically possible. And naturally, that these sustainable merchandise will likely be tailored by the shopper (worth smart). This will likely be completely different in each nation.

To what extent do you see additional potential for growing the share of bio-based uncooked supplies within the paints and coatings business?

Wijhe: The paint business has nonetheless a protracted method to go. We consider that sooner or later it turns into potential to flush paint down the sink with out harming the atmosphere. It’s onerous to foretell when and but we don’t know the way. However we consider there will likely be no fashionable sustainable future and not using a substantial dose of innovation. 

The interview was performed by Damir Gagro

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